Global Golf Organization
Global Golf Organization
I led multiple high-impact projects to modernize and optimize digital experiences for a global golf organization, focusing on both user-facing and internal tools.
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Due to confidentiality agreements, specific design details cannot be shared publicly. Feel free to reach out to learn more about my contributions and experience.
Members App Redesign
Redesigned a legacy mobile app used by professional golf players, enhancing usability and introducing new features.​
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Design System Modernization: Revamped the design system for a cohesive and scalable UI, supporting phased updates.
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Workflow Simplification: Streamlined navigation flows, enabling users to easily access tournament schedules, player profiles, and essential tools.
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New Features:
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Simplified dashboard for quick access to current and upcoming tournaments.
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Enhanced navigation for managing player profiles, settings, and tours.
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Redesigned tournament sections to present tee times, notifications, and course stats more intuitively.
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Outcome:
The redesign increased user engagement, earning positive feedback from players for its clarity and usability.
Internal Tournament Management apps
Designed internal tools to assist technicians in recording live tournament data that support seamless broadcasting and analytics.
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Streamlined UX:
Developed workflows for technicians to accurately log player strokes, coordinates, and locations during tournaments.
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Editing Capabilities:
Designed intuitive interfaces for editing stroke details and handling real-time data adjustments.
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Outcome:
Successfully implemented across global tournaments, receiving excellent feedback for usability and efficiency.
Collaboration
Collaborated with cross-functional teams, including product managers, developers, and stakeholders, to deliver impactful solutions:
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Aligned with Product Managers to define business goals and prioritize features.
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Partnered with developers to ensure technical feasibility while maintaining design quality.
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Facilitated design discussions, keeping user needs central throughout development.
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Conducted user research to validate concepts, iterating based on feedback to refine solutions.